That PPC Guy

The automotive industry needs more than just a quick tune-up to stay ahead in the digital race—they need an expert who knows how to transform online obscurity into digital dominance. That PPC Guy is that expert, successfully enhancing the visibility for dealerships, independent shops, and auto parts stores.

Led by owner Justin Golden, That PPC Guy builds on his background as a successful automotive business owner and a corporate marketer with more than 15 years of experience. The dual perspective enables the company to garner valuable insights into the challenges automotive businesses face and offer tailored strategies that truly resonate with them.

Golden’s passion for driving results ensures that clients gain visibility and achieve lasting success in the digital space. Whether optimizing budgets or maximizing ROI, he has the tools and strategies to help businesses excel and stay ahead of the competition.

“With a savvy approach and a deep understanding of the automotive landscape, we ensure our clients get noticed when it matters the most,” says Golden.

Holistic Strategies for Digital Growth

That PPC Guy takes a holistic approach to digital marketing. Rather than relying solely on traditional search ads, he explores multiple channels tailored specifically to the automotive industry.

One standout strategy is Performance Max, which integrates Google My Business listings, propelling visibility for brick-and-mortar stores dependent on foot traffic. This innovative approach allows clients to track vital interactions like “get directions,” ensuring they’re always front and center on Google Maps. A critical success metric is actual store visits. When a user clicks an ad and subsequently visits the business, the action is considered a valuable conversion. That PPC Guy emphasizes this KPI, helping new automotive businesses measure the tangible effects of their digital marketing efforts.

That PPC Guy has scripted many success stories, but one stands out in particular—the journey of an independent auto parts store in upstate New York. This resilient shop was holding its own against the giants in the industry but found itself struggling with dwindling foot traffic. The owner was frustrated, lamenting that despite having a deeper connection to the community and offering the same high-quality products, customers were driving past their store in favor of larger competitors.

Determined to turn the tide, That PPC Guy devised a strategy that combined a Performance Max campaign and targeted search ads, allocating equal budgets to both. This dual approach aimed to amplify local awareness while closely monitoring customer engagement, tracking essential interactions like clicks on "get directions" and phone calls for specific parts, from batteries to tires and even new key fobs.

Through these tailored efforts, the company proved that the store could attract quality traffic within a 20-mile radius, rekindling local interest and positioning the store as a go-to destination for auto parts in the community. Success bolstered the store’s visibility and solidified its standing against the national chains.

That PPC Guy ensures automotive businesses thrive in a fast-paced digital environment using a broad spectrum of ad formats. Shopping ads are crucial for auto parts retailers and e-commerce, while display and YouTube ads boost brand awareness. These options offer a more budget-friendly alternative, typically costing less per click than standard search ads—about $2.50 for automotive businesses. YouTube and display ads can be as low as $0.50 per click, making them a smart choice for companies with tighter budgets.

Optimizing Campaign Efficiency

The process focuses on eliminating wasted ad spend that often stems from poor campaign setup. Many businesses rely on Google’s default settings, resulting in inefficient ad groups with excessive keywords. Some campaigns include up to 600 keywords in a single group, which spreads a limited budget too thin. During audits, That PPC Guy scrutinizes every aspect of a campaign—from targeting and audience settings to campaign structure and landing pages—ensuring they align with user search behavior.

Collaboration is prioritized. That PPC Guy doesn’t just report results but works side-by-side with business owners, reviewing metrics and explaining what’s working and what isn’t. Beyond simply reporting the number of phone calls an ad generates, he goes deeper—tracking call quality, call duration, and evaluating the performance of other marketing channels. This approach ensures Google Ads is part of a broader, more cohesive strategy.

Setting That PPC Guy apart is its commitment to small businesses. Unlike many agencies that impose minimum spending requirements and charge a percentage-based management fee, the company welcomes clients who spend as little as $1,000 and operates on a flat fee basis. The goal is to cultivate long-term partnerships that benefit both sides, with a focus on empowering businesses across the U.S.

That PPC Guy’s strategic approach maximizes every marketing dollar, making it the preferred choice for automotive businesses looking to transform digital presence into measurable success.