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Auto Business Outlook | Thursday, May 02, 2024
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AI has had a major impact on the auto aftermarket industry, revolutionizing how we buy and sell vehicles. This article discusses the role of AI in the auto aftermarket industry.
Fremont, CA: The last few years have seen an astounding demand for automotive aftermarket parts and services.
The automotive aftermarket is undergoing an ideal shift towards a digitalized world, in tandem with the digital transformation reshaping the automotive industry and platform-based innovation, forming the new vehicle world. Artificial Intelligence, Machine Learning, Big Data, the Internet of Things, Analytics, and Mobility are driving this change.
Automotive Aftermarket Segment
The obstacles garages face have grown in tandem with the introduction of new technologies and systems in contemporary automobiles. These challenges are particularly significant regarding major repair work and a better comprehension of the overall vehicle system. The automotive aftermarket industry is very useful in this situation.
As the name suggests, the car aftermarket industry helps many vehicles continue to operate. A key component of the automotive aftermarket process is processing a vast amount of data on a high volume of parts (SKUs) produced and sold through a high volume of outlets.
As the name suggests, the car aftermarket industry helps many vehicles continue to operate. A key component of the automotive aftermarket process is processing a vast amount of data on a high volume of parts (SKUs) produced and sold through a high volume of outlets.
One of the primary drivers behind the swift advancement of the automobile aftermarket is a notable shift in consumers' purchasing habits.
Expectations for a seamless experience are rising, especially with omnichannel systems that span websites, apps, and in-person interactions, as more and more customers become aware of the growing importance of preventive maintenance and servicing to maximize the value of their vehicles.
Role of AI in the Auto Aftermarket
In the automotive value chain today, artificial intelligence (AI) is a burgeoning technology that finds applications in automated manufacturing (design, production, supply chain, and post-production), driver assistance/driver risk assessment systems, and aftermarket services like insurance and predictive maintenance.
AI has several uses and can be very beneficial to the automotive aftermarket. This typically includes predicting potential future engine performance problems and related concerns. Aside from this, several AI-powered insurance companies now provide clients with prompt and effective services, like filing insurance claims.
Here are some additional ways automobile aftermarket companies can use artificial intelligence:
● The manufacturing sector's extraordinary growth in connectivity and data is fundamentally transforming auto aftermarket services. The extraordinary data collection and transmission made possible by new equipment and procedures outfitted with next-generation technology can enhance aftermarket operations. Thanks to AI and ML technologies, it is now simple to comprehend, act upon, and monetize vast amounts of data created by Internet of Things devices.
● IoT data can be combined with current warranty data to provide greater insights into customers, goods, and business processes. Greater revenue growth prospects may result from more innovative and distinctive client experiences, improved and reliable support procedures, and greater product/service optimization.
● The insurance sector is also a strong proponent of using AI in automobiles to assist with real-time risk assessments. AI can help businesses expedite the claims filing procedure in the event of an accident. Additionally, customers can record video of their vehicle damage for expedited insurance claims using AI-powered video apps that provide on-screen guidance. AI technology provides drivers with information on anything from their insurance coverage to how to get their car fixed.
● Businesses are using analytics to gain insights that can help them increase sales through distributors and retailers. In addition to insights, the product provides in-the-moment advice on forecasted and suggested product bundles, part groups/SKUs, recommended amounts, and attrition adjustments.
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