Europe's biggest car wash show is focused on challenges and opportunities

The largest car wash event in Europe will take place on September 21 and 22 at EXPO Greater Amsterdam. In addition to a bustling exhibition floor with exhibitors from all over the world, there will be inspiring knowledge sessions with themes relevant to the car wash industry.

Car washes are continuously adapting to the latest trends and developments. More and more car wash companies are focusing on automation and exploring innovations in technology, sustainability, the environment, and digitalisation. In the industry, there is a strong emphasis on customer engagement and customer loyalty. Providing a unique experience in the car wash is essential in 2023, and the possibilities of marketing and data seem endless.

The future of car washing

In addition to opportunities, the industry also faces significant challenges. Environmental factors play a crucial role: due to drought and water scarcity, water consumption in car washes is increasingly coming under scrutiny. How does the industry envision the future of car washing when less water is allowed to be used, but the washing results must remain consistently good? Additionally, every car wash sector has to contend with evolving laws and regulations. How are countries like Europe and the US dealing with these challenges?

Other topics that will be addressed include changes within the chemistry of car washing and establishing a strong brand by offering various services. Additionally, discussions will revolve around finding skilled personnel during times of labor shortage in the job market and employing professional managers for a successful car wash operation.

Through presentations, roundtable discussions, and interviews, speakers from the international car wash industry will share their insights. Some of the speakers who will be present include: Robert Andre from the American car wash company Sonny’s, Eric Wulf from the International Carwash Association, Erik Stern from BOVAG, Alicia Cruzado from the Spanish Repsol Klin, Christian Walzel from Mr. Wash in Germany, Mack Ewing from Turtle Wax Pro, Reggy Cox from the Italian Ma-Fra, Stijn Schouterden from the Belgian BleuBlue, and Klaus Steiner from INOWA in Austria.

An overview of all speakers can be found on the website www.carwashshoweurope.com. You will also find the trade fair's program and a list of all exhibitors there. You can read more information about the Car Wash Tours, the Car Wash Dinner with an award show, and much more. Access to Car Wash Show Europe is free.