Larry Rosinski serves as the senior manager of business development and analytics in Nissan Motor’s Connected Car Services division. Leveraging advanced data analytics and strategic market insights, he factors in transforming vehicle connectivity into commercial growth opportunities.
Rosinski combines data science, strategic thinking and automotive expertise to drive innovation and growth at Nissan.
From Market Intelligence to Connected Car Services Leadership
A seasoned automotive professional, Rosinski has extensive experience in business development, market intelligence, communications, and advanced statistical modeling. He plays a pivotal role in shaping the company's strategic direction through data-driven insights and analytics.
Prior to his current role, Rosinski held the position of senior manager of market intelligence at Nissan, where he oversaw advanced planning, trend analysis, brand strategy, customer satisfaction research, forecasting and analytics. His expertise in these areas contributed significantly to Nissan's understanding of market dynamics and consumer behavior.
Transforming Vehicle Connectivity through Analytics and Strategy
In his current role, Rosinski leads teams focused on data analytics and business development within the connected car services division. He is responsible for leveraging vehicle connectivity for the commercial benefit of Nissan and its customers.
Throughout his career, Rosinski has demonstrated a commitment to leveraging data and analytics to drive business growth and innovation within the automotive industry. His leadership in connected car services positions Nissan to capitalize on emerging trends in vehicle connectivity and datadriven services, ensuring the company remains at the forefront of automotive innovation.
Rosinski combines data science, strategic thinking and automotive expertise to drive innovation and growth at Nissa
Rosinski also served as the customer insight specialist at Nissan’s technical center in Atsugi, Japan, where he was responsible for global research across all of Nissan’s trucks, SUVs, light commercial vehicles and vans. This role underscored his ability to manage complex research initiatives on a global scale, providing valuable insights that informed product development and marketing strategies.
Rosinski has distinguished himself by his strategic leadership. He has built a dedicated team to monetize connected-vehicle data and deliver measurable ROI. He spearheaded the expansion of Nissan’s data-driven offerings into over twenty industry verticals—ranging from insurance and fleet management to smart-city applications—by leveraging advanced statistical modeling and predictive analytics. Under his guidance, Nissan has launched pilots for AI-powered route optimization and vehicle health monitoring, enhancing operational efficiency for commercial customers. Rosinski’s market-intelligence background ensures that these initiatives are aligned with consumer insights and brand strategy, solidifying Nissan’s leadership in connected-vehicle innovation.