MAY - JULY - 2024Autobusiness outlook8 MAY 2024AUTO BUSINESS OUTLOOK 8Google Ads is one of the most popular and extensively used digital advertising platforms. It allows businesses to create and run ads on Google's search engine results pages (SERPs) and Google's Display Network (GDN), which includes a network of partner websites that display Google ads. However, with so many features and options, it can be challenging to make the most of the platform. This article will discuss tips and tricks to help you make the most of your Google Ads campaigns. Keyword Match Types Keyword match types allow you to control how closely a search term needs to match your keywords for your ad to be shown. Using different match types, you can ensure that your ad is only shown to people most likely interested in your product or service. The four main match types are broad match, phrase match, exact match, and negative match. Broad match is the default match type and is the most general. It will show your ad when someone searches for a term that includes any of the words in your keyword. Phrase match is more specific and only shows your ad when someone searches for a term that contains the exact phrase of your keyword in the order that you specify. The exact match is the most specific and only shows your ad when someone searches for the same keyword term. A negative match allows you to exclude particular keywords GOOGLE ADS 101: A BEGINNER'S GUIDE TO PAID ADVERTISINGBy Shawn Wang, Director of Performance Marketing & Analytics, Wheel Prosso that your ad will not be shown when someone searches for those terms. Ad Extensions Ad extensions are additional information that can be added to your ad to provide more information about your business. Many ad extensions include site links, callouts, structured snippets, and more. These extensions can help your ad stand out and provide more information to potential customers. Additionally, extensions can increase your ads' click-through rate (CTR), which can help improve your Quality Score and lower your cost per click (CPC). Remarketing StrategiesRemarketing allows you to target people who have previously interacted with your business, such as visiting your website or viewing your products. You can create a remarketing list and target your ads to that list of customers. This technique can effectively bring people back to your website and convert them into customers. Additionally, you can create customized ads for people who have taken specific actions on your website, such as viewing a product or adding something to their cart. IN MY OPINION
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